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Saturday, November 14th, 2009

The difference between a drama and a crisis is down to good management. Or, more specifically, down to good communication. How you communicate with everyone:...
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Tags: business crisis, case histories, corporate reputation, crisis strategy, managing communications
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Friday, November 13th, 2009

This new series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional are the best...
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Tags: food service operators, food service professionals, management subject, restaurant promotion, subject range
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Friday, November 13th, 2009

"Green" has gone mainstream, and for many companies caring for the environment is not just a philosophy, it's a marketing strategy. So how does a...
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Tags: brand expert, business alliances, dr bronner, invisible network, stonyfield farms
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Friday, November 13th, 2009

Office Publisher 2007 helps you manage your marketing activities from concept to delivery. New and improved capabilities guide you through the process of creating a...
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Tags: brand elements, high quality publications, mail formats, marketing campaigns, microsoft office online
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Friday, November 13th, 2009

Any number of books explain "how to write a book," but getting a book published is the hard part. Aside from talent, writers need a...
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Tags: book proposal, nonfiction book, paul b brown, pink paper, unparalleled insight
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Thursday, November 12th, 2009

In just 60 pages you will find dozens of specific ways to get publicity for your catering business. Included in this manual are word-for-word press...
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Tags: catering business, free publicity, publicity campaigns, will find dozens, word press
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Thursday, November 12th, 2009

Successful Persuasion is for anyone who is interested in increasing their own ability to communicate persuasively. Be it the businessman in the boardroom, the preacher...
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Tags: boardroom, convincing fashion, persuasion, preacher, pta
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Thursday, November 12th, 2009

The title and sub-title of this book reflect two complementary and critical messages for business management. The title suggests that maximization of profit represents...
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Tags: bottom line results, critical messages, objective perspective, oriented metrics, profit maximization
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Thursday, November 12th, 2009

In just 60 pages you will find dozens of specific ways to get publicity for your music. Included in this manual are word-for-word press releases...
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Tags: free publicity, month of the year, publicity campaigns, will find dozens, word press
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