Top10 Online Marketplace

You may have the most outstanding business, product, idea or talent in the world, but in order to be successful, you have to let the...

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This volume features the advertising campaigns honoured in the Epica Awards - Europe's leading creative awards show. Indexed and arranged by product categories, the book...

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Improved health and quality of life are the overarching goals of community health education and promotion, and thus form the backbone of this thoroughly revised...

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This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a...

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A growing body of research identifies strong links between children's health, social and educational outcomes; it also notes the reciprocal benefits of access to quality...

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Imagine being able to help your students to:

" motivate themselves

" persist in the face of frustration

" control...

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How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an...

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Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your...

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Would you believe you can tell your story and promote your business on TV in a way that's more believable, powerful, productive and profitable than...

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"Business doesn't get much funnier than this."
Lee Iacocca, author, Where Have All the Leaders Gone?, former CEO, Chrysler

You don't...

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